At Betz Jewelers we are excited to offer you many selections of fine jewelry so you will be able to find the perfect piece that is as unique as you are.  Our knowledgeable and friendly staff will help you find the perfect piece from our collection or even assist you in creating your own custom jewelry.  Before you purchase any fine jewelry, it is important to know something about the product.  The links below are intended to guide you through the many facets of buying jewelry, whether you are buying diamonds, colored stones, pearls, or precious metals.  Remember, the most important thing when buying jewelry is to find something you love and will love to wear!

Diamonds • Colored Stones • Precious Metals

Diamonds: 
When selecting a diamond, it is important to remember that every diamond is unique and possesses its own individual beauty.  It is also necessary to study the quality of a diamond to make sure you are receiving the best quality diamond and the best value.  Diamond Quality is generally distinguished by the 4 C’s: cut, clarity, color, and carat.  Although the 4 C’s are extremely important, we must not forget that the diamonds beauty is what has made it a symbol of love for thousands of years.  The beauty of a diamond is a result of a combination of these qualities, but it is man’s contribution, or the cut that most affects a diamonds ability to be brilliant.

Colored Stones: 
Gemstones have been valued for centuries as desirable and beautiful  objects and an extension of one’s personality.  In order to be classified as a gemstone, a naturally occurring mineral or organic material must possess beauty, rarity, a reasonable degree of durability, and value.  Similar to the diamond, the quality of a gemstone is determined by cut, clarity, carat, and color, but of these the most important is color.  The intensity of the color of a gemstone is an indication of its rarity and value.  The most important consideration when selecting a gemstone, however, is that it is a stone you will enjoy.  Below is a list of colors and gemstones to help you with your decision:

Red:  Ruby, Garnet, Tourmaline, Red Beryl
Pink:  Tourmaline, Spinel, Sapphire, Kunzite, Morganite, Topaz, Garnet, Pearl, Opal
Purple: Amethyst, Sapphire, Tanzanite, Spinel, Iolite, Garnet
Blue: Sapphire, Tanzanite, Tourmaline, Iolite, Spinel, Aquamarine, Topaz, Chalcedony
Green:  Emerald, Garnet, Tourmaline, Peridot, Green Beryl, Sapphire, Andalusite, Jade
Yellow & Orange:  Citrine, Golden Beryl, Sapphire, Topaz, Tourmaline, Fire Opal, Diamonds, Garnet
Brown: Smoky Quartz, Tourmaline, Andalusite, Topaz
White: Pearl, Moonstone, Jade, Chalcedony
Colorless: Diamond, Zircon, Quartz, Sapphire, Beryl, Topaz, Moonstone

 

Precious Metals: 
You’ve found the perfect diamond or gemstone, but now you must decide on a setting.  At Betz Jewelers we will help guide you towards the perfect precious metal for your perfect stone.  Our fine jewelry may be crafted with sterling silver,14K or 18K gold, or platinum.  Our exceptional staff will help you decide which is best for you and your needs.

Of these three precious metals, platinum is the most precious due to its rarity and does not need any coloring agents.  Platinum is also more durable than the other metals.  Platinum has some advantages over white gold, but because it is so rare, tends to be more expensive.  It is most commonly used in engagement and wedding rings as well as other gemstone settings.

Our gold jewelry is available in 14 or 18 karats.  Both of these are a very high quality of gold.  Technically, they are 24K melted together with other metals so it is durable enough for jewelry production.  Both 18K and 14K gold are tough and will stand the test of time.  The most popular color of gold is yellow gold, however, pink and white are growing in popularity as well.  Pink golds are made by the addition of larger proportions of copper than silver in the alloy.  White gold has nickel added to the alloy to give it a silver color when used for bands, but has platinum added to it when used for settings.  White gold was actually invented in the 1920’s and is extremely popular today. 

Sterling silver is the most common of the three metals and used commonly for jewelry.  It is actually an alloy of 92.5% silver with 7.5% copper added to give the metal a better wearing quality.  Silver is mostly used in our watches, bracelets and some of our lower priced items.